Hi, I'm James Paden+!  I'm Vice President of Product Management at Compendium.  I am responsible for the planning and execution throughout the product lifecycle, including: analyzing opportunities, talking to clients and potential clients, defining the product vision, developing prototypes and working closely with engineering, sales, marketing and support to ensure revenue and customer satisfaction goals are met.

We're not perfect, but we truly believe we're the best blogging platform for most businesses.  Managing a blogging program with Compendium is signficantly easier than using any other platform.  To that effect, we've named our latest release Version 3.0.  Since our last major version release we've:

• Redesigned most of the platform
• Added very flexible approval w...

Continue Reading the Post »

I just wrote a blog post on how tablet traffic to corporate blogs is up 250% in the last year.  I thought some of you might be curious how to measure this stat.  Google Analytics groups tablets and iPads under the Audience > Mobile section of "New Analytics", but it doesn't separate phones from tablets.  It's difficult (impossible?) to get this data without...Continue Reading the Post »

Compendium is the world's leading provider of business blogs and we have the largest data set of enteprise blogging available.  Traffic on our platform from tablets is up 250% since last January!  Last January only 2% of our traffic came from tablets.  This January (to date), it's up to 7%.  Joe Pulizzi just wrote a post on tablet sales stats with some good... Continue Reading the Post »

Ok, I lied.  I only have one way and I stole it from Aaron Aders, co-founder of Slingshot SEO.  His latest blog post on Inc.com, 2.5 Start-up Tips You Can’t Afford to Ignore, immediately triggered my interest on when I saw it on Twitter.  The title is different.  It stands out.  The same technique probably led you to this blog post as well.  If you want to...Continue Reading the Post »

Just another amazing Wednesday link roundup from our internet friends:

What to Look for in Freelance Writers
If you're considering hiring freelance writers for your blog, Joe Pulizzi's post is a must read.  I also cannot stress enough Joe's ending message, TEST.  Test every freelancer with a small engagement upfront to make sure both the content...Continue Reading the Post »

It's a great question and one that Compendium clients ask frequently.  We're in the middle of redesigning our own blog and the question has arose internally as well.  There's no right or wrong answer to the question, but there are some guiding principles to keep in mind when creating your categories: 

1. Keep it short, most visitors will skip over a list longer...

Continue Reading the Post »

Last week, Compendium headed to Cleveland, Ohio to attend the first Content Marketing World (CMW) conference, an event hosted by Joe Pulizzi and the Content Marketing Institute. If you weren't able to attend CMW, make sure you don't miss it next year. This event brought the entire content marketing industry...Continue Reading the Post »

You've probably noticed that we've been busy lately, introducing editorial calendars, enhancing page-load times, adding post-assignment capabilities, and most recently, building a most-active-authors leaderboard and a Top Posts leaderboard. These leaderboards are the first in a series of Compendium improvements focused on building gamification into content...Continue Reading the Post »

We want to make our clients better content marketers, which is why Compendium will soon include a content calendar (CMI has a great blog post on content calendars for those unfamiliar with the term). The calendar provides our clients with a master overview of all content that is scheduled for future release, regardless of whether it's a draft, pending...Continue Reading the Post »