Hi, I'm Brian Millis, Director of Sales at Compendium. Since joining the Compendium team in 2008, I've truly enjoyed learning about how businesses of all sizes approach online marketing. The one constant I see in almost all my conversations and sales processes is the need for engaging, strategic content. Business Blogging is the ideal cornerstone to that content marketing strategy. Blogs continue to be an ideal vehicle for capturing organic search, publishing great content to social media, and engaging customers. For most companies, the content necessary for a great blog is all around them; waiting to be captured or created.
If your business wants to capture and promote customer experiences or employee content, Compendium provides
business blogging software, tools & services that take care of the technology
for you so you can take care of your message. Let me know how I can help with your online marketing needs!
Many people I talk to about Compendium are trying to build the
case for their company to start or refine their business
blog. It's not always an easy task, so I thought I would
share exactly how I (as a sales professional) see value in our
company blog. As I checked out my inbound lead queue
this morning in Salesfoce, I was pleasantly surprised by this:
Now...
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In my last post, I showcased 3 blogging best practices that
I notice in the blogs that I like to read. The
first tip that I mentioned was about eye-catching post
titles. I am NOT naturally gifted at writing good post
titles (just ask James, our VP of Product). However,
I do believe this is an art that can be learned, and I'm
working on my own improvement....
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I just watched a
great video clip on the Social Media Examiner blog where Joe
Pulizzi discusses what it means to have a "Content First
Mentality." I was struck by how accurate this concept is when
it comes to business blogging. What is a content first
mentality? Well, in this video
Michael
Stelzner does a good job capturing the definition when he
recaps...
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Today I read a great post on the
American Express Open Forum about local search for businesses
during the holidays. The article includes an interview Q/A with
Todd Mintz (search engine marketing expert). In addition to the
tips for businesses on how to improve local search engine
optimization during the holidays, there are several great business
blogging...
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Ever wonder what a great business blog post looks like? Well,
here is a great example from one of my favorite Compendium
customers, Swanson Health Products:
Here is what makes it a great business blog
post:
- It’s optimized (on-page by Compendium / other efforts by
Swanson)
- Had a banner ad linking to it from almost every blog page
- Has a nice CTA banner at the...
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In a recent article on Forbes online, Lisa Arthur discussed the
adoption and trends of social media among Fortune 500
companies. Social media, of course, includes blogs, Twitter,
and Facebook. My favorite part of the article is where Lisa
articulates a possible reason for the somewhat stagnant adoption of
social media among these bigger businesses:
"Perhaps...
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One big challenge for small businesses is keeping their web site
up-to-date. Smaller businesses will often outsource the building of
the website and, once it is complete, rarely update the content.
Oftentimes, this is because the website is not built on a
simple-to-use CMS, and the business owner or marketing team has
little or no knowledge on how to...
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