Part Four: Google+ (via John
Joseph @plaidjj)
Google+ is all about connections, and the goal of it service is for
it’s members to share all sorts of content with specific groups of
connections. This service can be an extremely powerful asset
in regards to exposing your message to a large audience. When
it comes to sharing on Google +, you must make sure to...
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The
Account Management team here at Compendium put together a rough
guide for fair and appropriate use of the most prominent social
networks, as it relates to business use. In these short
guides, we cover what you can post, what you can share and what is
inappropriate. In addition, we've also published
a legal
guide for marketers interested in the...
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I hope everyone is enjoying the holiday season and getting ready to
ramp back up for the new year! I just wanted to take a moment
to provide some information on a webinar that the
Geehan Group (a
Compendium client) is hosting and
we're sponsoring.
The 8 Building Blocks of World Class Customer Advisory
Councils
January 13, 2012 | 12-1pm EST
Fee: $25 | All...
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Getting
a link from a major site (Wall Street Journal, Techcrunch, CNET)
that drives enormous traffic is a fantastic thing... if you're
prepared for it, of course. With that in mind, I want to tell you a
story about one of clients and their high-profile experience last
week.
Somewhat unexpectedly, the
Baby Plus blog was linked to in a
post by Nikki Taylor on...
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It always seems that topics of interest and industry-related
questions come in waves, and
lately I've been spending quite a bit of time talking with clients
about their social strategy, or lack thereof if they are just
getting started. In these discussions, we usually cover the basic
questions:
- What are other (similar) customers doing in the space?
- How do i...
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As of today,
The RoomPlace has a new
blog template! In this redesign, we focused on creating a better
user experience, giving the blog an 'updated' look and feel,
providing a greater focus on conversion, and offering people the
most relevant information.
In addition, this redesign has opened the doors to all kinds of
user-generated content. As the program...
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As a follow up to my
previous post about the
Dishwasher Magic and
Super Iron
Out email campaigns that Summit Brands was running, I wanted to
post a quick update on some new tests.
After the first version of the emails went out, a new campaign was
developed to promote additional Facebook Fans for Dishwasher Magic
and user generated content for the blog. As a...
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Over the past few days the topic of increasing conversion rates and
looking at ways to make pages more dynamic has been coming up quite
frequently. As a best practice, we generally suggest that
using dynamic calls-to-action (ads) is a great way to go and
ultimately can lead down the path of A/B testing and full-scale
optimization of pages.
That said, when...
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Over the past few months I've had the pleasure of working with an
agency partner of ours,
JH Specialty, and just recently
they launched a full circle email campaign for one of their clients
using Compendium for various branded efforts.
Summit Brands, their client, has two blogs live for their
Super Iron
Out and
Dishwasher
Magic products. After developing...
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At the media event Google hosted today, they announced a variety of
new developments and some pretty interesting statistics related to
search -- especially in the mobile space. First and foremost,
mobile search is growing at the pace Google saw in their initial
years and is
fueled quite heavily by voice search:
Naturally, as this trend continues,
the focus...
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