My name is Lee Jorgenson. As an Account Manager for Compendium, I get to work with many great companies ranging from large enterprises to small ma' and pa' shops. Spending so much time helping my clients with their online marketing strategies, I get to witness great online marketing successes...and the occasional hard but educational failures as well. I'll be sure to keep you updated on great programs that I'm working on and lessons learned along the way so you can glean from them too.
Along with strategic-level tips, I'll be sure to share my latest tactical Google Analytics findings. Yes, I'm a huge nerd and LOVE online tracking. Analytics nerds, hit me up with your latest tips and tricks!
Last but certainly not least, I am a real person and love people. As a father, husband, and Christ-follower, I cherish the relationships I have with those around me, and I love engaging in meaningful dialogue about topics outside of marketing. So don't hesitate to hit me up on a variety of topics at ljorgenson at compendium dot com or on my website: Lee Jorgenson.
Before
creating an account and participating on LinkedIn, you should be
sure to fully understand the intended use of the site. While
LinkedIn is considered a social site, it describes its purpose as
the following:
The mission of LinkedIn is to connect the world’s
professionals to enable them to be more productive and successful.
To achieve our Mission, we...
Posted by: Lee Jorgenson
Wednesday, February 15, 2012
If you're involved with a company blog, you're probably aware
that content creation can be a bit of a struggle. Working
with some innovative brands, I've discovered that some of your best
content may be just a request away.
I
first heard of this idea from Ben Hanson, at
Swanson Health Products. Swanson sells vitamins and
supplements, and as you are already...
Posted by: Lee Jorgenson
Thursday, November 24, 2011
It's the holiday season, and it seems like everyone is busy
personally and professionally. It's so easy to get so focused on
knocking out your to-do list that you forget to step back and make
sure you have your bases covered. I've seen this frantic mindset
wreak havoc in many of my clients' marketing programs, so I figured
it was worth throwing out a warning...Continue Reading the Post »
A lot of businesses field questions from customers and prospective
customers as a daily part of their operations. What many
businesses don't realize is that this content could and
should be published online since it is very valuable to
prospective customers. If one person is asking a particular
question about your business, many others probably have the...Continue Reading the Post »
Part two is here! In the video below, I demonstrate how to
use the Google URL Builder and Shortener to tag and track content
that is shared on Twitter. If you missed part one, you might
want to start by viewing my video on
Social Media Tracking with the Google URL Builder first.
One of the biggest challenges
businesses face when launching a blog or content strategy is
figuring out how to generate quality content on a consistent basis.
Sears Outlet has conquered this problem by harvesting content
from five different channels and publishing these stories on
keyword-targeted landing pages.
Are you unsure how effective the content you share via social media
is? Do you want to know what type of content performs best on
different social networks? Are clicks from content you shared on
social networks still showing up as referral traffic in Google
Analytics? If you answered "yes" to any of the questions above,
this post is for you.
Successful online marketing is mostly about the content, not the
platform. This may sound odd coming from the employee of a
SaaS company, but it's true. If you use the best platform on
the planet but your content is lousy, then you are just making
noise. You will not have success without great content,
because that is the real message. However, great...Continue Reading the Post »
Every now and then it's important to stop and just appreciate a job
well done. The Institute for Vibrant
Living (IVL) has recently partnered with Compendium to launch
their blogging and social strategy, and they are off to a
tremendous start! From posting frequently to including links
and images within posts, IVL is getting their program off the
ground in...Continue Reading the Post »
My name is Lee Jorgenson. As an Account Manager for Compendium, I get to work with many great companies ranging from large enterprises to small ma' and pa' shops. Spending so much time helping my clients with their online marketing strategies, I get to witness great online marketing successes...and the occasional hard but educational failures as well. I'll be sure to keep you updated on great programs that I'm working on and lessons learned along the way so you can glean from them too.
Before
creating an account and participating on LinkedIn, you should be
sure to fully understand the intended use of the site. While
LinkedIn is considered a social site, it describes its purpose as
the following:
