Email List Building Strategy starts with engaging the people who already accept your email. Your greatest prospects are people who share the behavior or characteristics of your current customers.
Simple right?
So, to build your email list, start with this easy process:
Email your existing customers and ask them to tell you something. Ask a specific question like, "Why did you choose this washer?" "What was your greatest surprise on your recent vacation?" "What would you recommend to others trying to solve this problem?
In addition, ask for pictures and have people tell you about the picture.
Take this content and feed it into your corporate blogging software to create organic landing pages. These stories will drive on-page SEO and feed your content marketing machine.
Don't forget to have clear calls to action (CTAs), and make one of those CTAs an email-address collection form.
Send a second email to the people who didn't respond. I've see cases of over 600 percent increase in stories with a second reminder email.
Also, send a second email to the people who submitted a story with a gigantic and obvious share button. You want people to share THEIR story on THEIR Facebook pages. You have just turned Facebook into a magnet for new prospects and their email addresses.
Simple, easy, and total cost of less than $1 an email.
Simple right?
So, to build your email list, start with this easy process:
Email your existing customers and ask them to tell you something. Ask a specific question like, "Why did you choose this washer?" "What was your greatest surprise on your recent vacation?" "What would you recommend to others trying to solve this problem?
In addition, ask for pictures and have people tell you about the picture.
Take this content and feed it into your corporate blogging software to create organic landing pages. These stories will drive on-page SEO and feed your content marketing machine.
Don't forget to have clear calls to action (CTAs), and make one of those CTAs an email-address collection form.
Send a second email to the people who didn't respond. I've see cases of over 600 percent increase in stories with a second reminder email.
Also, send a second email to the people who submitted a story with a gigantic and obvious share button. You want people to share THEIR story on THEIR Facebook pages. You have just turned Facebook into a magnet for new prospects and their email addresses.
Simple, easy, and total cost of less than $1 an email.
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