Fwd: Message to attendees of ESM Business Summit - Toledo VIP

Posted by:
Monday, May 16, 2011
Tomorrow, I'm in Toledo Ohio for The Exploring Social Media event being hosted by Jason Falls. I'm going to be discussing Online Customer Acquisition and how internal Content Curation Tools help leverage social media.

Chris Baggott Jason Falls Jay Baer Content MarketingBelow is a note from Jason with a last minute offer!

Hey everyone,

We're pumped to see you Wednesday at the Hilton to get down to business with...

Continue Reading the Post »
Download The Guide to Business Blogging

Email Insiders / Search Insiders... It's all Content Marketing!

Posted by:
Wednesday, May 11, 2011
I wanted to thank the folks at Mediapost for putting on a great event last week in Captiva. I was one of the few who attended both the Email Insiders event and the Search Insiders event.

Below is my talk at Search Insiders, where I deliver a comprehensive content marketing case on email marketing and its role in SEO and Social Media. What really excited me...Continue Reading the Post »
Download The Guide to Business Blogging

Fwd: Message to attendees of ESM Business Summit - Toledo VIP

Posted by:
Thursday, May 5, 2011
Exploring Social Media Toledo OhioI wanted to quickly share this email about an upcoming event in Toledo Ohio featureing Jason Falls, Joe Pulizzi and a buch of other nationally recognized social media marketing practitioners. 

My talk will highlight the benefits of leveraging a social content platform for your content marketing.

See you there!
From: "Exploring Social...
Continue Reading the Post »
Download The Guide to Business Blogging

VW Social Media Nets Million-Dollar Annual Contract

Posted by:
Monday, May 2, 2011
lead generation marketingI just saw this short article on a MediaPost email. A couple of things jumped out at me. First was the recognition by both VW and Edelman that a social content marketing strategy must encompass all channels, including (and perhaps starting with) blogs. I applaud the focus.
 
"Edelman had previously been Volkswagen's PR agency of record in January. Edelman...
Continue Reading the Post »
Download The Guide to Business Blogging

5 Ways to Guarantee Content Marketing Success

Posted by:
Tuesday, April 19, 2011
I got some push-back on the word "Guarantee" here. But I'm sticking with it. Do these 5 things (plus the bonus one), and good things will happen.

#5: Participation. Companies who are most successful with their Content Marketing Strategy have wide participation among all of their employees.You hire smart people who like their jobs and understand the problems...Continue Reading the Post »
Download The Guide to Business Blogging

Fwd: An Unprecedented Agenda at the Search Insider Summit

Posted by:
Monday, April 18, 2011
I just wanted to share this eamil from the Search Insider Summit.  Should be a great event if you can make it...

From: Search Insider Summit
Date: April 18, 2011 7:48:41 AM PDT
To: Chris Baggott
Subject: An Unprecedented Agenda at the Search Insider Summit
Reply-To: Search Insider Summit <shows@mediapost.com>

May 4 – 7, 2011 · South Seas Island Resort · Captiva...

Continue Reading the Post »
Download The Guide to Business Blogging

Fwd: Final Days to Save Big on the Search Insider Summit - Register Now!

Posted by:
Wednesday, April 13, 2011
I just wanted to share this with everyone.  I'll be speaking at the Search Insider event in a couple of weeks.  Should be really strong and in a great location. My session title is Becoming a Content Marketer. 



Search Insiders Conference Captiva Today is the last day for the discount so read  below and I hope I'll see you there!

From: cbaggott@compendium.com

Sent from my iPad

Begin forwarded...
Continue Reading the Post »
Download The Guide to Business Blogging

Use Email as an Email List Building Strategy

Posted by:
Monday, April 11, 2011
Want to build your list? It's easy. Let's hear what longtime expert Chip House had to say in a recent Magill Report on email list building strategy:

Chip House, Vice President of Industry and Relationship Marketing, ExactTarget: "In our 2009 List Growth Study we surveyed 350 marketers globally and asked them to rank 17 list growth methods on a scale of 1-5...
Continue Reading the Post »
Download The Guide to Business Blogging

I heard this first from Jay Baer!

Posted by:
Monday, April 11, 2011
Best time to Facebook
So, I was with Jay Baer last week, brainstorming on product improvements for Compendium. We talked about the idea that most people push to Facebook at the wrong times. Nice to see eMarketer and BuddyMedia backing that up with some research. Social Media Marketing starts with good data and ends with the ability to execute on that data. 
Download The Guide to Business Blogging

Don't Let Content DIE!

Posted by:
Saturday, April 9, 2011
Content Curation StrategyJust a quick post from an article I read today in the IBJ:

"Big Fuel's campaign for Colgate-Palmolive's (CL) disposable toothbrush delivered 4 million-plus engagements — meaning the number of times people viewed the campaign's videos or played its online games. A year later — without new content being added— the engagement number jumped to around...
Continue Reading the Post »
Download The Guide to Business Blogging