I've been involved in Database Marketing for (gulp) 29 years... For my entire career, content lived in silos. Content wasn't shared, it was channel specific. Catalog, Email, Blog, Site, Facebook, Twitter, etc... All silos.
The net effect was a lot of duplication of effort, wasted time and huge inefficiency. I'll never forget Anne Holland telling me, "Chris, no one gets to see your best stuff!" Why? Because it's buried! Old email newsletters, Outlook Emails, Facebook wall posts, Tweets—all vanish soon after they are distributed via a single channel.
We developed our Content Marketing Platform to end this. With your blog as a hub you are now able to distribute content 'From anywhere, To anywhere' forever. The key to business growth is 'discoverablity'. If you can't be found, we can't begin a relationship. Content Marketing is all about multi-channel discover-ability.
Hope you find this blog valuable. If I can every help in any way, please reach out to me directly.
chris@compendium.com | @chrisbaggott
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