I've been involved in Database Marketing for (gulp) 29 years...
For my entire career, content lived in silos. Content wasn't shared, it was channel specific. Catalog, Email, Blog, Site, Facebook, Twitter, etc...
All silos. The net effect was a lot of duplication of effort, wasted time and huge inefficiency. I'll never forget Anne Holland telling me,
"Chris, no one gets to see your best stuff!" Why? Because it's
buried! Old email newsletters, Outlook Emails, Facebook wall posts, Tweets—all vanish soon after they are distributed via a single channel.
We developed our Content Marketing Platform to end this. With your blog as a hub you are now able to distribute content 'From anywhere, To anywhere' forever. The key to business growth is 'discoverablity'. If you can't be found, we can't begin a relationship. Content Marketing is all about multi-channel discover-ability.
Hope you find this blog valuable. If I can every help in any way, please reach out to me directly.
chris@compendium.com |
@chrisbaggott
So,
please forgive me if this comes off negative, but I’m really
getting kind of tired of all the
Groupon
bashing I hear.
Most of the complaints follow the theme set out in this recent
Forbes Article:
"...Jonathan Umbel suffered the
Groupon experience Chen was trying to avoid. Umbel is the owner of
the Tackle Box, a seafood restaurant in Georgetown that...
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I heard
someone use this in a talk a few months ago and I just can't let it
go.
Content Marketing Strategy is like
pinball.
Most of us have done a lot of things right so far. We have
corporate blogging software, we are starting to do story
harvesting, and we have been doing e-mail marketing & SEO
forever. Our social strategies are getting some traction...
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I LOVE GETTING FANMAIL!
Chris and Kaila,
Big smiles and bigger thanks for the wonderful opportunity to
meet and join you at the conference this past week. What a
joy to have worked with you for the last couple of years and then
to actually meet….even better in person! As you already know,
I’m a huge fan of Compendium and love being a client a well as...
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Email List Building Strategy starts with engaging the people who
already accept your email. Your greatest prospects are people who
share the behavior or characteristics of your current
customers.
Simple right?
So, to build your email list, start with this easy process:
Email your existing customers and ask them to tell you something.
Ask a specific question...
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So I'm seeing this more and more and it's a good thing.
Organizations getting serious about their Content Marketing
Strategy and hiring for someone to have an overview on all
content. For example I caught this on the SEOMoz blog the
other day:
Why Everyone Needs A Marketing
Oracle For Their Content Platform
SEOmoz are currently hiring for a Marketing...
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Tomorrow, I'm in Toledo Ohio for The Exploring Social Media event
being hosted by Jason Falls. I'm going to be discussing Online
Customer Acquisition and how internal Content Curation Tools help
leverage social media.
Below is a note from Jason with a last minute
offer!
Hey everyone,
We're pumped to see you Wednesday at the Hilton to get down to
business with...
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I wanted to thank the folks at
Mediapost for
putting on a great event last week in Captiva. I was one of the few
who attended both the Email Insiders event and the Search Insiders
event.
Below is my talk at Search Insiders, where I deliver a
comprehensive content marketing case on email marketing and its
role in SEO and Social Media. What really excited me...
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I
wanted to quickly share this email about an upcoming event in
Toledo Ohio featureing Jason Falls, Joe Pulizzi and a buch of other
nationally recognized social media marketing
practitioners.
My talk will highlight the benefits of leveraging a social content
platform for your content marketing.
See you there!
From: "Exploring Social...
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I
just saw this short article on a MediaPost email. A couple of
things jumped out at me. First was the recognition by both VW and
Edelman that a social content marketing strategy must encompass all
channels, including (and perhaps starting with) blogs. I
applaud the focus.
