5 Business Blog Tips to get Your Program Back on Track


Friday, January 27, 2012 / 0 Comments »
This post is written, with love, for those who are trying to maintain a content strategy, but failing miserably.  These five tips should get you on the path to success for 2012:
  1. Start by asking "why?": Why did you start a blog in the first place?  What were you hoping to acheive?  If you don't have an objective, you are doomed for mediocracy. Goals give you a...
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How to Calculate Traffic from Tablets and iPads with Google Analytics


Wednesday, January 25, 2012 / 0 Comments »
I just wrote a blog post on how tablet traffic to corporate blogs is up 250% in the last year.  I thought some of you might be curious how to measure this stat.  Google Analytics groups tablets and iPads under the Audience > Mobile section of "New Analytics", but it doesn't separate phones from tablets.  It's difficult (impossible?) to get this data without...Continue Reading the Post »

Tablet Traffic to Corporate Blogs is up 250%


Wednesday, January 25, 2012 / 0 Comments »
Tablet Blog Stats
Compendium is the world's leading provider of business blogs and we have the largest data set of enteprise blogging available.  Traffic on our platform from tablets is up 250% since last January!  Last January only 2% of our traffic came from tablets.  This January (to date), it's up to 7%.  Joe Pulizzi just wrote a post on tablet sales stats with some good... Continue Reading the Post »

3 Reasons I Read This Blog Over That Blog


Wednesday, January 25, 2012 / 0 Comments »
What resources do you habitually follow?  Have you ever stopped and wondered why you find yourself gravitating toward the same daily or weekly publications?  I do.  I wonder this all the time and believe there is value in pondering these questions and applying it to your own business blogging effort. 

Every morning, I try to update myself on the most current...

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Guide to Social Sharing & Fair Use on Twitter


Wednesday, January 25, 2012 / 0 Comments »

The rules and best practices of Twitter are much different than those of other websites.  In part, this is because Twitter is not meant to be a social networking site.  In fact, as it outlines on its website:

Twitter facilitates social networking, but it's not a social networking website. Twitter works quite differently from social networks: when you accept...

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Guide to Social Sharing & Fair Use on Facebook


Tuesday, January 24, 2012 / 0 Comments »

FacebookThe Account Management team here at Compendium put together a rough guide for fair and appropriate use of the most prominent social networks, as it relates to business use.  In these short guides, we cover what you can post, what you can share and what is inappropriate.  In addition, we've also published a legal guide for marketers interested in the...

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3.7 Ways to Make Your Blog Posts More Interesting


Friday, January 20, 2012 / 0 Comments »
Be Different!Ok, I lied.  I only have one way and I stole it from Aaron Aders, co-founder of Slingshot SEO.  His latest blog post on Inc.com, 2.5 Start-up Tips You Can’t Afford to Ignore, immediately triggered my interest on when I saw it on Twitter.  The title is different.  It stands out.  The same technique probably led you to this blog post as well.  If you want to...Continue Reading the Post »

3 Ways to adopt a Content First Mentality


Monday, January 16, 2012 / 0 Comments »
I just watched a great video clip on the Social Media Examiner blog where Joe Pulizzi discusses what it means to have a "Content First Mentality." I was struck by how accurate this concept is when it comes to business blogging.  What is a content first mentality?  Well, in this video Michael Stelzner does a good job capturing the definition when he recaps...Continue Reading the Post »

Blog Design Strategy + 5 Free Design Tips


Friday, January 13, 2012 / 0 Comments »
It all starts with STRATEGY... whether you are looking at starting a blog, thinking about content creation, planning promotions to run or preparing for your very first blog design, I always recommend beginning in the same place and asking yourself:

"What is my strategy and what do I want to get out of this effort?" 

Don't get too hung up though on getting it...Continue Reading the Post »

Marketing in 2012 - According to Twitter


Thursday, January 12, 2012 / 0 Comments »
It's hard to believe ... but 2012 is here and after just two weeks, the new year is in full swing! Did you make any resolutions this year?  I decided to not make any personal resolutions (as I tend to fail year after year).  However, looking at my twitter feed the industry is not slowing down and here are some interesting tweets from experts I thought...Continue Reading the Post »