This post is written, with love, for those who are trying to
maintain a content strategy, but failing miserably. These
five tips should get you on the path to success for 2012:
-
Start by asking "why?": Why did you start a blog in the
first place? What were you hoping to acheive?
If you don't have an objective, you are doomed for
mediocracy. Goals give you a...
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I just wrote a blog post on how
tablet traffic to corporate blogs is up 250% in the last year.
I thought some of you might be curious how to measure this
stat. Google Analytics groups tablets and iPads under the
Audience > Mobile section of "New Analytics", but
it doesn't separate phones from tablets. It's difficult
(impossible?) to get this data without...
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Compendium is the world's leading provider of business blogs and we
have the largest data set of enteprise blogging available.
Traffic on our platform from tablets is up 250% since last January!
Last January only 2% of our traffic came from tablets.
This January (to date), it's up to 7%. Joe Pulizzi just wrote
a post on tablet sales stats with some
good...
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The
rules and best practices of Twitter are much different than those
of other websites. In part, this is because Twitter is not
meant to be a social networking site. In fact, as it outlines
on its website:
Twitter facilitates social networking, but it's not a social
networking website. Twitter works quite differently from social
networks: when you accept...
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The
Account Management team here at Compendium put together a rough
guide for fair and appropriate use of the most prominent social
networks, as it relates to business use. In these short
guides, we cover what you can post, what you can share and what is
inappropriate. In addition, we've also published
a legal
guide for marketers interested in the...
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Ok,
I lied. I only have one way and I stole it from Aaron Aders,
co-founder of
Slingshot SEO. His latest
blog post on Inc.com,
2.5 Start-up Tips You Can’t Afford to Ignore, immediately
triggered my interest on when I saw it on Twitter. The title
is different. It stands out. The same technique
probably led you to this blog post as well. If you want to...
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I just watched a
great video clip on the Social Media Examiner blog where Joe
Pulizzi discusses what it means to have a "Content First
Mentality." I was struck by how accurate this concept is when
it comes to business blogging. What is a content first
mentality? Well, in this video
Michael
Stelzner does a good job capturing the definition when he
recaps...
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It all starts with STRATEGY... whether you are looking at starting
a blog, thinking about content creation, planning promotions to run
or preparing for your very first blog design, I always recommend
beginning in the same place and asking yourself:
"What is my strategy and what do I want to get out of this
effort?"
Don't get too hung up though on getting it...
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It's hard to believe ... but 2012 is here and after just two weeks,
the new year is in full swing! Did you make any resolutions
this year? I decided to not make any personal resolutions
(as I tend to fail year after year). However,
looking at my twitter feed the industry is not slowing down and
here are some interesting tweets from experts I thought...
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