Give Your Blog a Little ... Personality!

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Wednesday, February 22, 2012

Have you ever been caught in one of those embarrassing situations where you recognize someone, but you can't remember there name? Well .. I have, and believe me it happens far more than I'd care to attempt.

At a very least, faces help us identity and relate to someone. With that said, it's important to empower your employees to write about what they believe...

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A Guide to Social Sharing & Fair Use: Part Four

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Wednesday, February 22, 2012

Part Four:  Google+ (via John Joseph @plaidjj)


Google+ is all about connections, and the goal of it service is for it’s members to share all sorts of content with specific groups of connections.  This service can be an extremely powerful asset in regards to exposing your message to a large audience.  When it comes to sharing on Google +, you must make sure to...
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Do Daily Deal Providers Understand Marketing?

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Tuesday, February 21, 2012

A couple of months ago I wrote a post called Stop Blaming Groupon. In that post we talked about how it's not enough to bring in new customers...you have to have a plan and strategy to retain them as well.   I Humanize Your Marketingthought that this must be on the radar of Groupon and the other daily deal sites as a huge opportunity.

So it surprised me this morning when I read an...

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LinkedIn: Guide to Social Sharing & Fair Use

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Monday, February 20, 2012
Before creating an account and participating on LinkedIn, you should be sure to fully understand the intended use of the site.  While LinkedIn is considered a social site, it describes its purpose as the following:
The mission of LinkedIn is to connect the world’s professionals to enable them to be more productive and successful. To achieve our Mission, we...
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Arizona River Runners mentioned by Forbes and Yahoo! as Best 2012 Vacations

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Friday, February 17, 2012

Ever dream of rafting the Grand Canyon?  Have you ever wanted to feel the roar of the mighty Colorado River and sleep underneath the stars in an area that few have ever ventured?  Compendium client Arizona River Runners has been guiding trips down the Grand Canyon since 1970, and is one of the most respected and esteemed organizations of its kind.

I would...

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Solve Your Content Crisis: Idea #2

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Thursday, February 16, 2012

We are talking about giving a rocket boost to your Content Marketing Strategy.   Most companies struggle with the creation of content while overlooking some amazing sources that are usually not contemplated. 

My last post talked about Employee Blogging.  Today I'm going to suggest perhaps the most overlooked source in every organization.....Email   Email is...

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New Feature: Updated Text Editor

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Thursday, February 16, 2012
Updated Text Editor
 
Today we are very excited to announce that the text editor has received a face lift.
 
With this new editor, you will see several new features, including:
  • The ability to add a YouTube video with the click of a button,
  • The ability to insert various heading sizes
  • The ability to maximize the size of the text editor with the click of a button,
  • A more advanced and...
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Did you know 48% of Business Blogging Content is Modified Prior to Publication?

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Thursday, February 16, 2012

Many people have done research and studies on the effects of blogging related to the type of traffic blogs bring, what it can do for the visibility of your brand, and ultimately what kind of effect it can have on sales for your business.  While all of this information is incredibly useful and can serve as a great benchmark for your companies blogging...

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Solve Your Content Crisis: Idea #1

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Wednesday, February 15, 2012

I'm going to help you solve your content crisis over the next few posts.  

Many businesses either start out and fail, or never start at all on a content marketing strategy because they get stuck on sourcing credible and, more importantly, valuable content.   I'm here to tell you that you can Humanize your Marketing, drive more leads and grow your business...

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Business Blogging Tip - Get Content Tips From Your Vendors

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Wednesday, February 15, 2012

If you're involved with a company blog, you're probably aware that content creation can be a bit of a struggle.  Working with some innovative brands, I've discovered that some of your best content may be just a request away.

Swanson VitaminsI first heard of this idea from Ben Hanson, at Swanson Health Products.  Swanson sells vitamins and supplements, and as you are already...

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